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March 09, 2011

Vidal Sassoon: The Movie

Vidal Sassoon With his hard-earned charm, Vidal Sassoon very nearly blinds the audience to the mechanics of this heavily loaded promotional documentary. Director Craig Teper's intention seems to be, to make a museum-quality movie to inspire would-be hair stylists. With warts and all carefully excised or masked, "Vidal Sassoon: The Movie" manages to dole out biographical facts with massaged manipulation. Credited with changing history with his revolutionary "five-point-haircut," Vidal Sassoon's impact on culture seems overrated at best. With an obligatory use of archive footage from television shows, interviews, and photos, the filmmaker examines Sassoon's personal reinvention after being orphaned at a young age. What we get is a manicured portrayal of a self-made man whose flaws and foibles are always hidden from view. For such a unique individual, there's very little grit-of-personality on display. Like his famous line of hair products, the film is one more arm of marketing self-promotion.

Rated PG. 90 mins. (C) (Two Stars - out of five/no halves)

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