2010
TRIBECA FILM FESTIVAL TO OPEN WITH WORLD PREMIERE OF
DREAMWORKS
ANIMATION’S “SHREK FOREVER AFTER”
The
Final Chapter of Shrek – and the
first in 3D – will screen on
Tribeca’s
opening night, April 21,
2010, in New York City
New York, NY – March 1, 2010
–
and DreamWorks Animation
SKG, Inc. (Nasdaq: DWA) today announced that “Shrek Forever After” will
open
the 2010 Tribeca Film Festival, presented by American Express. “Shrek
Forever
After” is the final chapter in the adventures of the beloved ogre,
Shrek, and
the first of the series to be presented in 3D. It is directed by Mike
Mitchell and stars Mike Myers, Eddie Murphy, Cameron Diaz and Antonio
Banderas. The premiere will take place on Wednesday, April 21 and the
Festival will run through May 2.
“We have always sought to open our Festival
with films that
are captivating and strike an emotional chord with movie-goers. ‘Shrek
Forever After’ combines the very best in storytelling and artistry while
showcasing the wonders of innovative 3D filmmaking. It is one of the
most
anticipated new movies of 2010 and we are so pleased that DreamWorks
Animation
is bringing the final chapter of Shrek to the Tribeca Film Festival for
its world
premiere,” said Jane Rosenthal, co-founder of the Tribeca Film Festival.
“The final chapter of Shrek’s personal journey
brings all of
our beloved characters full circle in a way that pays creative homage to
each
of the previous films and the stories they told, while taking Shrek and
his
family and friends on a fantastic, emotion-filled journey that is funny
at
every turn,” said the film’s director, Mike Mitchell. “Technological
innovation
at DreamWorks Animation has done wonders for our storytelling
capabilities and
I am excited to share these with audiences when we bring Far Far Away
into the third dimension for the very first time.”
In “Shrek Forever After,” Shrek, who has
already successfully
challenged an evil dragon, rescued a beautiful princess and saved his
in-laws’
kingdom, is faced with the question: What’s an ogre to do? Well, if
you’re
Shrek, you suddenly wind up a domesticated family man. Instead of
scaring
villagers away like he used to, a reluctant Shrek now agrees to
autograph pitch
forks. What’s happened to this ogre’s roar? Longing for the days
when he felt like a “real ogre,” Shrek is duped into signing a pact with
the
smooth-talking dealmaker, Rumpelstiltskin. Shrek suddenly finds himself
in a twisted, alternate version of Far Far Away, where ogres are
hunted,
Rumpelstiltskin is king and Shrek and Fiona have never met. Now, it’s
up
to Shrek to undo all he’s done in the hopes of saving his friends,
restoring
his world and reclaiming his one True Love.
“DreamWorks Animation is honored to bring the
world premiere
of ‘Shrek Forever After’ to New York City for the 2010 Tribeca Film
Festival,”
added DreamWorks Animation CEO Jeffrey Katzenberg. “It is a great
privilege and
tribute to our entire cast and crew to have been chosen as this year’s
opening
night selection.”
The 2010 Tribeca Film Festival will announce
its feature film
slate on March 10 and 15, 2010.
About “Shrek Forever After”
From DreamWorks Animation comes the fourth and
final installment
of the story of Shrek. Starring Mike Myers, Eddie Murphy, Cameron Diaz
and
Antonio Banderas. The film is directed by Mike Mitchell and produced by
Gina Shay and Teresa Cheng. Distributor Paramount Pictures will release
“Shrek
Forever After” nationwide on May 21, 2010.
Tickets for
2010
Festival:
Tickets for the
Festival will
be $16.00 for evening and weekend screenings and $8.00 for daytime
weekday and
late night screenings.
Advance selection
ticket
packages will go on sale Monday, March 8, 2010 for American Express
Cardmembers
and for the general public on Monday, March 15, 2010. All advance
packages can
be purchased online at www.tribecafilm.com/festival,
or by telephone, toll free, at (866) 941-FEST (3378).
Single ticket and
discounted
ticket package sales begin for American Express Cardmembers on April 13,
2010,
for downtown residents on April 18, 2010, and for the general public on
April
19, 2010. Single tickets can be purchased online, by telephone, or at
one of
the Ticket Outlets located at the Tribeca Cinemas Ticket Window at 54
Varick
Street, and an additional location to be determined. The 2010 Festival
will
continue ticket discounts for evening and weekend screenings for
students,
seniors and select downtown Manhattan residents. Discounted tickets are
available at Ticket Outlet locations only. Discounted packages can only
be
purchased online and by phone. Additional information and further
details on
the Festival can be found at www.tribecafilm.com/festival.
About
Tribeca
Film Festival:
Robert
De Niro,
Jane Rosenthal and Craig Hatkoff founded the Tribeca Film Festival in
2001
following the attacks on the World Trade Center to spur the economic and
cultural revitalization of the lower Manhattan district through an
annual
celebration of film, music and culture.
The
Festival’s
mission is to help filmmakers reach the broadest possible audience,
enable the
international film community and general public to experience the power
of
cinema and promote New York City as a major filmmaking center.
Tribeca Film Festival is well known for being a diverse international
film
festival that supports emerging and established directors.
The
Tribeca
Festival has screened over 1100 films from over 80 countries since its
first
festival in 2002. Since its founding, it has attracted an international
audience of more than 2.3 million attendees and has generated an
estimated $600
million in economic activity for New York City
About
the
2010 Festival Sponsors:
As
Founding
Sponsor of the Tribeca Film Festival, American Express is committed to
supporting the Festival and the art of film making, bringing business
and
energy to New York City and offering Cardmembers and festival-goers the
opportunity to enjoy the best of storytelling through film.
The
Festival is
pleased to announce the return of its Signature Sponsors: Alfred P.
Sloan
Foundation, Apple, Bloomberg, Brookfield, Borough of Manhattan Community
College (BMCC), Delta Air Lines, Heineken, NBC 4 New York, NCM Media
Networks,
New York Nonstop, The New York Times, RR Donnelley, and Vanity Fair.
The
Tribeca Film Festival is also honored to welcome the following new
Signature
Sponsor: Stolichnaya Vodka.
About
DreamWorks
Animation:
DreamWorks Animation
creates
high-quality entertainment, including CG animated feature films,
television specials
and series, live entertainment properties and online virtual worlds,
meant for
audiences around the world. The Company has world-class creative talent,
a
strong and experienced management team and advanced filmmaking
technology and
techniques. DreamWorks Animation has been named one of the “100 Best
Companies
to Work For” by FORTUNE® Magazine for two consecutive years.
In
2010, DreamWorks Animation ranks #6 on the list. All of DreamWorks
Animation’s
feature films are now being produced in 3D. The Company has theatrically
released a total of 18 animated feature films, including the franchise
properties, Shrek, Madagascar and Kung Fu Panda. DreamWorks Animation’s
three
feature film releases in 2010 are How to Train Your Dragon, Shrek
Forever After
and Megamind.
