10 ITEMS OR LESS

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Writer/director Brad Silberling ("Moonlight Mile") creates an ostensibly improvised comedy that fails to stir laughs or insight by way of its singular cult-of-personality narrative device.

Named simply "Him," Morgan Freeman plays a loose version of himself as an actor hanging out in a downtown L.A. grocery store for nascent research on a film project.

He befriends a store cashier named Scarlet (Paz Vega), and takes her on a spontaneous existential journey through his personal philosophies on health, happiness, and survival.

Okay.

While Freeman and Vega are mildly entertaining, the story is too safe to elicit anything more than a passing sense of amusement.

Rated R. 82 mins.