Joby to Unveil New Products at Macworld Expo

Cole Smithey

Joby expands its Gorillamobile line with the Gorillamobile for iPod touch

and launches a new update to its popular Gorillacam iPhone app

SAN FRANCISCO, CA – February 11, 2010
–

Joby, Inc., the world renowned designer of the revolutionary Gorillapod™ flexible camera tripod, is pleased to introduce new additions to its Gorillamobile™
line at this year’s Macworld Conference & Expo, February 9-13 in
San Francisco, CA. Joby will showcase its entire suite of products
from the Gorillapod, Gorillamobile, and Gorillatorch™ lines at the
Joby booth (#1659, Moscone Convention Center – South Hall)
demonstrating its commitment to making innovative, well designed
products that enhance the creative and active capabilities of consumer
electronics.

Building on the success of the Gorillamobile
product line, Joby is pleased to announce the Gorillamobile for iPod
touch, further extending the revolution around mobile device
interactivity. The Gorillamobile’s flexible, wrappable legs enable the
user to securely mount his or her mobile device to virtually any
surface, allowing limitless functionality and positioning capability
for movie-viewing, music-listening, photo-taking, and more. With four
interchangeable quick-release adapters, including a custom engineered,
protective iPod touch case, the Gorillamobile for iPod touch supports
one’s entire collection of mobile devices – iPods™, mobile phones,
cameras, and more.

The Gorillamobile for iPod touch weighs just
4.4 ounces, is 8-inches tall, and will be available globally by the end
of March. Like the Joby iPhone cases, the iPod touch cases will also
be available for purchase independently, for consumers who already own
a Gorillapod and would like to extend its functionality to their iPod
touch.

In addition to the tangible Gorillamobile products, Joby’s Gorillamobile family includes the Gorillacam,
a free iPhone application (built by AppTight) that extends the
capabilities of the iPhone’s native camera to include a self-timer,
time-lapse, continuous rapid-fire shooting, and other photographic
features, and has achieved over 1.2 million downloads since its launch
in the AppStore in December. Since the original app launched, Joby has
received numerous feature requests, has listened to this feedback, and
is excited to announce that the best photography app is now even
better! The new, updated version, Gorillacam 1.1, now includes 4x
digital zoom, anti-shake, and tap-to-focus (for 3GS) features, in
addition to all of the beloved original Gorillacam features, and is
available for free download on iTunes today.

Also
new at the Joby Macworld booth this year is the Gorillatorch
flashlight. In a shift from traditional flashlight design, the
Gorillatorch features a 65 lumen ultra-bright CREE LED lamp mounted on
Joby’s award-winning ball-and-socket legs with powerful magnetic feet,
enabling the user to illuminate any target, hands-free. The
Gorillatorch is now available in blue, orange, and yellow, in addition
to gray.

For additional product or company information, please contact media representative Mark Olson at markolson@maxborgesagency.com.

ABOUT JOBY

Joby
creates well designed product solutions that enhance the creative and
active capabilities of consumer electronics. The Company revolutionized
the camera accessories market in early 2006 with its Gorillapod line of
flexible tripods and continues to redefine the consumer electronics
market with its Gorillamobile and Gorillatorch product lines. Founded
in 2005, Joby is a privately-held company headquartered in San
Francisco, CA, with offices in Santa Cruz, CA; Geneva, Switzerland;
Singapore and Shenzhen, China. For more information about Joby please
visit joby.com.