DRAFTHOUSE FILMS PARTNERS WITH
DIGITAL PLATFORM DISTRIFY FOR 'KLOWN'
"Funniest Movie Of The Year" Will Be First Day-And-Date With Theatrical Release On Platform Offering Revenue Incentives For Consumers & Publishers
KLOWN OPENS IN THEATERS & VOD, FRIDAY, JULY 27th!
AUSTIN, TX – Tuesday, July 10, 2012 - Drafthouse Films, the film distribution arm of the Alamo Drafthouse Cinema, announced today their partnership with new innovative digital distribution platform Distrify, which allows audiences to view and share content via robust web integration and social networking. The platform allows consumers to share content with a direct point-of-purchase link transforming the Internet into a communal VOD platform. Sharers of the content are eligible for Distrify's affiliate revenue system which incentivize sharing from fans and online communities to maximize sales. Klown, the highly anticipated July 27th release from Drafthouse Films will be available for rent on the Distrify platform beginning day-and-date with the film's release in theaters and on VOD providers and iTunes.
Celebrated maverick filmmaker Terry Gilliam (Fear And Loathing In Las Vegas, Brazil) utilized the Distrify platform to self-distribute his latest project The Wholly Family with monetized placement on mainstream online media outlets and shares from fans. The international hit comedy Klown, which was recently tapped for a 2013 US remake by Warner Brothers with Danny McBride (HBO's Eastbound And Down) and Todd Phillips (The Hangover) attached, will be the first day-and-date release with a theatrical on the Distrify platform. Championed by The Village Voice and IFC.com as "the funniest movie of the year," Klown follows two wildly inappropriate friends and one unsuspecting preteen as they embark on a canoe trip down the Danish countryside plowing through one unspeakable taboo to the next.
"Distrify is the cutting edge of digital film distribution, and that's where we want to be," says Drafthouse Films COO James Emanuel Shapiro. "It's exciting for us because it allows our partners and friends to host our films that we both love dearly and us all to profit in sharing these films. Websites who host the film can share in the revenue their site generates and the more films that are on the Distrify network, then the more the websites can feel like a curator themselves and really become part of the distribution landscape."
"Audiences are excited by the connection to the film and its creators," says Distrify founder/COO Andy Green adding, "monetizing this relationship fosters deeper trust and encourages ongoing participation from fans."
For more information on Distrify and Drafthouse Films:
http://twitter.com/drafthousefilms
http://facebook.com/drafthousefilms
http://youtube.com/drafthousefilms
About KLOWN
In what critics are hailing as "the funniest movie of the year!" (IFC), KLOWN follows two wildly inappropriate friends – played by celebrated international comedians Frank Hvam and Casper Christensen – as they run amok through the Danish countryside, plowing through endless awkward confrontations and unspeakable debaucheries. Hopelessly wrongheaded Frank "kidnaps" the 12-year-old nephew of his pregnant girlfriend in an eager attempt to prove his fatherhood potential, and they join sex-crazed Casper on his secret adulterous weekend canoe trip. Rampaging through exclusive brothels, hospitalizations, armed robberies and even prison, the three paddle downstream from one chaotic misadventure to the next, all culminating in a surprisingly sentimental portrait of friendship and a final shocking reveal that you'll never be able to unsee.
About Distrify
Distrify is the fast-growing online cinema with integrated viral marketing tools offering filmmakers and distributors the opportunity to reach audiences worldwide. The Distrify model turns every trailer for a film into an instant VOD player allowing the customer on discovering a film to click 'rent' or 'buy'. Film fans are rewarded for sharing trailers with their contacts and film critics, online publishers and film fans are able to curate their favourite film collections and earn money for their efforts. Not only does Distrify offer international distribution, but it also ensures that the majority of the revenue earned back by films is passed back to the filmmaker. Distrify has announced a number of audience development projects in recent weeks all showing how the platform is pioneering direct-to-fan online film distribution.
Drafthouse Films, the film distribution arm of the Alamo Drafthouse Cinema, is a curated brand of provocative, visionary and artfully unusual films new and old from around the world. Following the earnestly simple motto of "sharing the films we love with widest audience possible," Drafthouse Films debuted in 2010 with the theatrical release of Four Lions which was named of Time Magazine's "Top 10 Films Of The Year." The 2012 release slate includes the acclaimed Best Foreign Language Oscar®) The FP, the internationally celebrated Danish comedy Klown (currently slated for a Warner Bros/Todd Phillips produced US remake), the recently unearthed wreck-wave of '80s Tae Kwon Do crime-fighting action Miami Connection, Mark Hartley's definitive chronicle of perhaps the most infamous '80s production company Electric Boogaloo: The Wild, Untold Story Of Cannon Films and together with producing partners Magnolia Pictures and Timpson Films, the much-anticipated anthology horror film The ABC's Of Death featuring 26 different directors that Fangoria calls, "a stunning roll call of some of the most exciting names in horror across the world." Drafthouse Films distributes films theatrically, through home video, VOD and their direct-to-consumer platforms integrating into the ever-growing Alamo Drafthouse entertainment lifestyle brand, which along with the Alamo Drafthouse Cinemas includes: Mondo, the collectible art boutique; Fantastic Fest, the largest international genre film festival in the US; and the pop culture website Badass Digest.
