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Sennheiser Helps Consumers Dream Big With “Sound Tour Hook Up” Challenge, Continuing Momentum Of Sennheiser Sound Tour
Creativity and a Passion for Sound
are the Name of the Game in Sennheiser’s Latest Multi-media Based Contest, which Asks “What would YOU Do with $10,000?” |
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its recent “Hear. I Am” campaign by offering one lucky winner and five
of their friends an opportunity to live their $10,000.00 ultimate sound
experience—you dream it and Sennheiser will "Hook you up". The
$10,000.00 Ultimate Sound Hook Up offers a chance for sound lovers to
stand up and articulate their passion for sound.
The contest, which appeals to a wide array of consumers including
music lovers, gamers, athletes and many others, is a follow up to
Sennheiser's innovative campaign that took place this past summer, The
Sennheiser Sound Tour. This was an intense three-month customer
engagement initiative that made appearances in 30 cities throughout
North America. The 10,000.00 Ultimate Sound Hook Up is a chance for
people to stand up and express their affinity for sound and—more
specifically—Sennheiser.
Stefanie Reichert, vice president of strategic marketing,
Sennheiser USA, explained: “With the Sennheiser Sound Tour, we were
able to introduce millions of people across North America to
Sennheiser's superior sound quality. The 10,000.00 Ultimate Sound Hook
Up is the perfect avenue for creativity and self-expression for people
who love sound. We look forward to seeing many unique entries and
welcome the opportunity to make one lucky winner's dream become a
reality.”
The contest began on November 6th and runs through to the end of
December 2009. Three finalists and an ultimate winner will be announced
in January 2010. Fans of the Sennheiser Sound Tour will be able to
comment on submissions on Sennheiser’s Facebook page on an ongoing
basis, where they will also be able to discover many fun and engaging
ways to win headphones.
SennheiserSoundTour.com will highlight many entrant submissions
over the duration of the contest. Fans can support their favorite
applicants by "hooking into" their submission, which automatically puts
them in a weekly drawing to win a pair of headphones. Once the winner
is chosen for the $10,000 Ultimate Sound Tour Hook Up, a feature
“webisode” will document the actual “hook up” in its entirety.
Entry submissions are limited only by the imagination and may
include everything from an over-the-top DJ party in someone’s backyard
to a full-on home studio installation. For full contest details and
entry regulations, please visit http://www.sennheisersoundtour.com.
ABOUT SENNHEISER
Sennheiser is a world-leading manufacturer of microphones,
headphones and wireless transmission systems. Established in 1945 in
Wedemark, Germany, Sennheiser is now a global brand represented in 60
countries around the world with offices in the U.S. in Old Lyme,
Connecticut, Pointe Claire Québec, Canada and a manufacturing plant in
Albuquerque, New Mexico. Sennheiser's pioneering excellence in
technology has rewarded the company with numerous awards and accolades
including an Emmy, a Grammy, and the Scientific and Engineering Award
of the Academy of Motion Picture Arts and Sciences. www.sennheiserusa.com www.sennheiser.ca
SENNHEISER ELECTRONIC CORPORATION
(860) 434-9190, Fax (860) 434-1759
